Site Content

---

          Commercial radio stations are usually all engaged in an unseemly scramble for the ears, attention, and loyalty of the listening audience. They justify their existence and/or make their profits by attracting the largest possible numbers of listeners. Community radio stations should have a different attitude. As we have said before (and will say again) it is not our job to be popular. It is our job to be necessary.

Having a big sale, on-site celebrity, or other event? Be sure to announce it so everybody knows and gets excited about it.

Are your customers raving about you on social media? Share their great stories to help turn potential customers into loyal ones.

Running a holiday sale or weekly special? Definitely promote it here to get customers excited about getting a sweet deal.

Have you opened a new location, redesigned your shop, or added a new product or service? Don't keep it to yourself, let folks know.

Customers have questions, you have answers. Display the most frequently asked questions, so everybody benefits.